Pre-retirees Savvy with Technology; Prefer Digital Tools
Insights challenge conventional wisdom, showing investors closer to retirement are more comfortable with digital investing tools than younger investors
"The myth that investors closer to retirement are less inclined to embrace technology is firmly busted," says
When asked which character better represents the type of relationship investors want—R2D2, a copilot with a diverse skill set who comes to your aid when needed, or C-3PO, a constant companion with a focused set of skills that will always offer advice—pre-retirees are far more likely than young investors to choose R2D2 (80 percent versus 65 percent, respectively). In thinking of the brokerage of the future, Haas had the following insights:
- Support and guidance will grow more seamless across all channels. In addition to picking up the phone or walking into a branch, investors will increasingly access support, self-help content and tools across desktop and mobile channels. Regardless of the channel they choose, investors will demand a consistent experience.
- Content will become more digestible. As investors demand information in new ways, technology and content will have to evolve along with their preferences. For example, educational content will become easier to consume on-the-go so investors can access quick insight during commutes.
- Human advice will continue to play a role. The preference between digital and human is not binary. Investors may prefer digital tools, but also continue to seek professional guidance for their investment decisions.
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About the Survey
This wave of the survey was conducted from
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