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Amidst Global Turmoil, Younger Investors See Opportunity in Emerging Markets

Feb 26, 2015

Views on international investing vary dramatically by age

NEW YORK--(BUSINESS WIRE)-- E*TRADE Financial Corporation (NASDAQ:ETFC) today announced results from the most recent wave of StreetWise, E*TRADE's quarterly tracking study of experienced investors. Results show a wide opinion gap between investors age 25 to 34 vs. those over 55 when it comes to international investing:

  • More interested: Three times more interested when it comes to investing in companies in emerging markets.
  • More likely to have taken action: Nearly three times more likely to have increased their portfolio exposure to emerging markets.
  • More likely to think the time is right to increase their exposure: Four times more likely to believe that the health of markets outside the U.S. makes for good conditions to invest abroad today.

The disparity of opinion even extends to vacation: 57 percent of investors age 25 to 34 agree that the value of foreign currencies relative to the U.S. dollar makes them more likely to travel abroad this year, compared to only 33 percent of investors over 55.

"Conventional wisdom on the health of international markets remains fairly gloomy," said Lena Haas, SVP of Retirement, Investing and Savings at E*TRADE Financial. "At the same time, U.S. equities account for less than half of all the equities in the world and there are myriad opportunities for investors who want to act independently of the crowd."

For those investors interested in finding the right international investments, Ms. Haas offered the following:

  • Modify expectations: Emerging markets can lack basic elements that many take for granted in developed markets, and these markets can be more easily affected by forces political, economic, social or otherwise. For instance, an emerging market may lack the infrastructure required to support companies and businesses entering the region, which could mean a much longer time period to realize returns.
  • Stay current with the news and politics: Not only can emerging markets be sensitive, but they also tend to move quickly relative to developed markets. It is imperative to stay up-to-date with local and regional developments in order to best manage exposure and make informed investment decisions.
  • Diversify across and within: Diversifying across markets and within various products and/or asset classes will help reduce risk. Fortunately, today there are many mutual funds and ETFs that offer a high level of diversification, streamlining the investing process and eliminating the need to identify all the various regions, markets and asset classes yourself.
  • Keep a focus on long-term goals: Consider a core-satellite investing approach wherein a portion — usually 10 to 40 percent — of a portfolio is devoted to specific sectors like emerging markets, keeping the remainder of the portfolio well-diversified across sectors and assets, mapped to investing objectives, time frame and risk tolerance. This can help take advantage of timely opportunities while still managing risk and remaining aligned with long-term goals.

E*TRADE empowers smart investing by balancing today's needs with tomorrow's goals through access to curated content and insights with actionable tools — complemented by professional guidance — online and from seasoned Financial Consultants. To learn more about E*TRADE's trading and investing platforms and tools, visit

For useful insight from E*TRADE and third-party investment professionals, follow the company on Twitter, @ETRADE.

About E*TRADE Financial

E*TRADE Financial and its subsidiaries provide financial services including online brokerage and banking products and services to retail customers. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services, including stocks, bonds, mutual funds, ETFs, education and online tools are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Managed Account Solutions are offered through E*TRADE Capital Management, LLC, an investment adviser registered with the Securities and Exchange Commission. Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries and affiliates. More information is available at


About ResearchNow

ResearchNow, a leading digital data collection provider, powers market research insights. They enable companies to listen to and interact with the world's consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Their team operates in over 20 offices globally and is recognized as the market research industry's leader in client satisfaction. They foster a socially responsible culture by empowering their employees to give back. To find out more or begin a conversation, visit

About the Survey

This wave of the survey was conducted from January 8 to January 16 of 2015 among an online U.S. sample of 945 self-directed active investors who manage at least $10,000 in an online brokerage account. The survey has a margin of error of ±3.2 percent at the 95 percent confidence level. It was fielded and administered by ResearchNow. The panel is 65 percent male and 35 percent female with an even distribution across online brokerages, geographic regions and age bands.

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation.

© 2015 E*TRADE Financial Corporation. All rights reserved.

E*TRADE Financial Corporation and ResearchNow are separate companies that are not affiliated. E*TRADE Financial Corporation engages ResearchNow to program, field and tabulate the study.

E*TRADE Media Relations
Thayer Fox, 646-521-4418
E*TRADE Investor Relations
Brett Goodman, 646-521-4406

Source: E*TRADE Financial Corporation



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