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E*TRADE is a financial services company that provides online brokerage and related products and services primarily to individual retail investors.


E*TRADE Financial Corporation
10:37 AM EDT
on 09/21/18

Company Overview

E*TRADE is a leading financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance—over the phone at two national branches and in-person at 30 E*TRADE branches across the United States. E*TRADE operates a bank with the primary purpose of maximizing the value of deposits generated through its brokerage business.


Corporate Facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Karl A. Roessner
  • Employees: Approximately 4,100
  • Headquarters: New York City
  • Retail Branches: 30 across the United States
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